Moe’s Southwest Grill® Unveils Modernized Restaurant Design in Greater Atlanta
New Design Features Dedicated Off-Premise Service Line, New Interior and Exterior Signage Logo, Color Palette, Menu Boards and Refreshed Made-to-Order Menu Items
July 7, 2021
ATLANTA (July 7, 2021) – Moe’s Southwest Grill®, an innovative fast-casual restaurant franchise that serves high
quality menu items including burritos, quesadillas, famous queso and more, announced today the modernization and
refresh of more than 50 restaurants in the Greater Atlanta market. Home to Moe’s and the brand’s largest market,
Atlanta is the latest city to experience Moe’s evolution following refreshes in Nashville, TN; Charleston, SC; and
Rochester, NY. These restaurants in Atlanta now feature a dedicated off-premise service line to support growing
digital business driven by online orders and an increase in catering demand, especially for items like the popular
Fajita, Taco and Nacho Bar options. Additional upgrades include new front and back-of-house design, exterior signage,
logo and menu boards, as well as a new POS system to make checkout faster and more secure.
“It’s important that we continue to invest in our brand to remain relevant and increase guest accessibility. Our
refreshed look and feel in Atlanta will provide our loyal fans the opportunity to experience a modern Moe’s that still
offers the familiar menu items they crave,” said Alex Williams, Chief Brand Officer for Moe’s Southwest Grill. “The
Moe’s brand has been beloved for more than 20 years and we’re excited to present a design that matches the ‘Welcome to
Moe’s!’ energy and enthusiasm we’ve conveyed for two decades.”
In addition to an improved aesthetic, Moe’s evolved design is yielding good results for franchisees. Locations in
Nashville and Rochester are showing positive sales growth and traffic. A new service training program, aptly called
W2M (Welcome to Moe’s!), will also help franchise owners maintain a welcoming environment for guests and team members.
Additionally, Moe’s launched Kids Eat Free nationally in April to drive family dining on Sundays. As a result, the
innovative fast casual leader is seeing significant comp sales growth and larger check sizes.
“I’ve spent everyday for the last 12 years inside a Moe’s restaurant hearing our crews proudly shout ‘Welcome to
Moe’s!’ to each and every guest,” said Mark Monroe, a Moe’s Franchisee. “That famous greeting has stood for the
promise that everyone is welcome at Moe’s. This modernization effort is imperative to making sure that we provide our
loyal guests with a more seamless online ordering experience, updated interiors with engaging in-store graphics
showing our bold personality and a new logo - all while serving the same delicious food they crave and greeting them
with the familiar ‘Welcome to Moe’s!’ that started it all.”
Moe’s Southwest Grill is also investing in consumer-focused innovation to remain competitive in the growing fast
casual space. The brand recently updated its app to focus on the digital ordering experience and features a compelling
loyalty program with offers tailored for its guests. Moe’s is also piloting a new beverage offering and has plans to
roll out exciting LTO menu items throughout the remainder of the year, the most recent LTO being the Buffalo Queso
Moe’s Southwest Grill currently has more than 700 restaurants in 40 states and is part of the Focus Brands family of
brands, which includes Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli® and Schlotzsky’s®.
Moe’s is continuing with its aggressive expansion and is focusing on adding drive-thru locations in key states like
Florida and Ohio, as well as cities such as Indianapolis, Baltimore, Philadelphia and Washington D.C. The brand is
looking to open more than 20 locations in 2021 across the Southeast, Mid-Atlantic and Northeast. For more information
about franchise opportunities, call 800-227-8353 or email firstname.lastname@example.org .
About Moe's Southwest Grill®
Welcome to Moe’s!® Founded in 2000 and based in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant
franchise that serves high quality and fresh southwestern food. Moe’s has an extensive variety of menu items to please
the entire family – from burritos to specialty items like quesadillas, nachos and stacks. Whether you visit one of our
more than 700 franchised locations or have us cater your next event, free chips and salsa come with every order and
each restaurant has a salsa bar and serves our famous queso. Check us out online at www.moes.com to find a store near
you, and then connect with us on Instagram, Twitter and Facebook.
About Focus Brands
Atlanta-based Focus Brands is a leading developer of global multi-channel foodservice brands. Focus Brands, through
its affiliate brands, is the franchisor and operator of more than 6,000 restaurants, cafes, ice cream shoppes, and
bakeries in the United States, the District of Columbia, Puerto Rico and over 50 foreign countries under the brand
names Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s, as well as
Seattle’s Best Coffee on certain military bases and in certain international markets. Please visit www.focusbrands.com
to learn more.